South Africa

KFC is the largest fast food chain in South Africa. South Africa represents the twelfth largest market for KFC.

As of 2021, there are 960 KFC outlets in South Africa, and the fast food chain has more outlets in the country than any other fast food brand. Ten percent of outlets are company owned, and 90 percent are franchise owned. Outlets sell the regional pap dish as well as other dishes unique to their menu in South Africa.

Why is KFC successful in South Africa?

Much of this success can be attributed to the brand’s ability to consistently serve its customers great tasting, “Finger Lickin’ Good” chicken, hand-breaded with the Colonel’s famous secret recipe of 11 herbs and spices!

Where does KFC chicken come from in South Africa?

Most of the time, it’s from the chickens they raise.

They get most of their chickens from Brazil, but they also import some from China, India and the United States.

Who is the target market for KFC in South Africa?

KFC uses demographic segmentation to serve the target market that has both vegetarian and non-vegetarian customer segments. Its offerings cater to kids, young adults, and almost all age groups.

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